SEO stands for search engine optimization that is concerned with website ranking over the search engine results pages. The target of SEO is to promote a website at search engines by bringing traffic to the website. The coming of traffic to the website indicates improvement of website ranking over Google. Well Google is the friendly when it optimization is done over it; it provides possible results that a person looks for. Digital marketing specialist is the person who has got excellent skills of online marketing skills such as website design & development, search engine optimization, social media marketing and link building techniques. He is also known as online marketing or internet marketing specialist. More likely he is responsible for improving the ranking of website, because it is the job assigned to him. Let’s come to the basics, there are many techniques used for improving the website ranking. All techniques are the part of search engine optimization. The only purpose of search engine optimization is to bring traffic to the website and organic traffic is more beneficial for the website for quick ranking purpose.
Similarly, it is a vast field that is covering so many techniques and tricks for website. Keywords play the role of backbone in a website; one can push website ranking through keywords marketing. The position of website is affected when keywords are targeted. Definitely, the selection of keyword is very much depending on the website ranking. Keyword planning is the actual target of keyword planner. Probably, he will look for those keywords that are less competitive. Today, competition has increased a lot in SEO world and people are working hard to rank their websites. Small keywords are more competitive, thus ranking them to higher position is more difficult task today because if increasing competition. Long tail keywords are easier to rank in today’s challenging time where penguin updates are getting strict day by day. I would like to mention the small keywords to aware people who are not much related to SEO field. Some of the examples of small tail keywords are SEO Consultant, Online Marketing, SEO World, SEO Website, Digital Marketing, SEO Australia and SEO Wholesalers etc.
Today long tail keywords are easy to rank for SEO, because they are less competitive and organic traffic can be brought over the website through choosing long tail keywords. One can simply target long keywords as they provide friendly and responsive traffic to the website that helps in improving the ranking of website. Some of the examples of long tail keywords are Smart digital marketing solutions, types of internet marketing and Online marketing challenges etc. Working over long tail keywords is also a struggling job but targeting such keywords brings very quick results.
