If you’re lucky enough to find reliable PPC reseller programs, it’s important to know how your campaign is going. That’s where audits play a role in painting the picture of how successful their efforts have proven.
Everyone who is involved in search engine marketing uses audits. This is an important factor that has been used to gauge the success of your programs for a while.
Here are some key things that PPC audits let you know.
Are Your Goals Being Met?
PPC reseller programs typically have goals that you need to meet in order to be paid. If you do not meet these goals, then you will not be paid for the month.
These include click-through rates and the costs associated with clicks and actions. Audits help you monitor your progress in all these areas. If your program isn’t meeting its goals, it’s time to take action.
Are You Within Budget?
This is an important question to which the answer is not always clear. In order to figure it out, you have to know your budget and how much each click should be costing.
If your PPC resellers are paying for the clicks, they should be able to disclose how much it’s costing everyone. If you’re paying for clicks yourself, then audits should be able to tell you what your average CPC is.
How Are Your Ads Doing?
One of the first things to look at is whether your ads are working or not. That makes up the majority of any PPC audit, and it’s critical that you’re getting a return on your investment.
PPC resellers can use auditing tools to see how their Google ads are performing. You can also set up alerts for when certain metrics drop below a certain level. This ensures that you always know if anything is wrong with your accounts.
Assess Your Keywords
The main purpose of a keyword audit is to identify your top-performing keywords. It also helps outline gaps in your keyword strategy. You can’t optimize what you don’t measure, and PPC is no exception. The best way to assess your keyword performance is through professional auditing services.
In Closing
The issue of PPC audits can be a touchy one, but it’s one that PPC reseller programs should pay close attention to. An audit is a reflection not just of the campaign but also of the service overseeing it.
