Running Google Ads can be a game-changer for businesses—when done right. But managing ad campaigns isn’t just about setting up a few keywords and watching the leads roll in. It takes strategy, time, and constant tweaking. That’s why many businesses choose to outsource Google Ads management to specialists who live and breathe PPC.
However, handing over control of your ad spend isn’t a decision to take lightly. Before you outsource, here are some key things to consider.
1. Does the Provider Have Proven Results?
Every agency claims they can get you more leads, lower your cost per click, and skyrocket conversions. But where’s the proof? Before signing on, ask for case studies, references, or real campaign data. A legitimate provider should be able to demonstrate past success in your industry or a similar one.
2. How Transparent Are They About Ad Spend?
One of the biggest concerns with outsourcing is budget control. Some agencies charge a flat fee, while others take a percentage of your ad spend. The problem? If they make money based on how much you spend, they might not be incentivised to keep costs down. Make sure they provide clear reporting on where every dollar goes.
3. Do They Offer a Custom Strategy or a Cookie-Cutter Approach?
A good Google Ads strategy isn’t one-size-fits-all. Your business has unique goals, a specific target audience, and a budget that needs to be maximised. If an agency offers pre-built packages without understanding your business, that’s a red flag.
4. Can They Scale as Your Business Grows?
Right now, you might just need a few well-placed search ads. But what happens when you want to expand into display, remarketing, or even YouTube ads? The agency you choose should be able to grow with you rather than hold you back.
5. Are They Following Google’s Best Practices?
Google has strict advertising policies, and breaking the rules (even unknowingly) can lead to ad disapprovals or even account suspension. Your provider should be up to date on the latest changes and ensure compliance so you don’t end up with a banned account.
6. What’s the Cost vs. Value?
Going for the cheapest option can backfire. Many agencies offering wholesale Google Ads services keep costs low by automating everything—but that often means poor targeting and wasted spending. Instead of focusing solely on price, consider what value you’re getting.
Outsourcing Google Ads can save time, improve performance, and free you up to focus on your business. However, choosing the wrong provider can be costly. Take your time, ask the right questions, and make sure your outsource Google Ads management partner is truly invested in your success—not just in taking your money.
