For many online marketers the complexity of Google Adword campaigns makes it them very time-consuming and often difficult to master – this is definitely more of a mountain than a molehill.

However, the potential rewards make the effort in getting it right worth the while with huge payoffs for business clients. While there are numerous factors that go into a successful Pay Per Click campaign, Relevancy is one of the most critical to focus on. A brand’s Adwords reach depends on it.

Relevancy links directly to searcher query

The main goal of Google is to provide a great user experience. This holds true across their product range. Provide a good user experience to their customers and you win. When it comes to Google Adwords Management and user experience, relevancy is key.

A part of the Google Adwords pricing system is based on how relevant the ads are. The more useful your ad is the more opportunities there are to make a sale and be rewarded with a higher return on investment.

Relevancy relates to being able to make sure that the keywords used in each campaign match the words/phrases target audience are looking for. If a searcher finds the ad relevant to his or her search, this promotes a happier overall search experience.

Keywords should be specific representations of what a business is offering. The more searchers click on your Ad, the higher CTR you receive which indicates a higher percentage of potential qualified leads.

Reach target audiences with a fine-tuned campaign

Google has established itself as the most widely used search engine worldwide, making it an incredible marketing tool to draw in sales leads and build brand exposure. Google’s massive reach boosts the instant exponential exposure Adwords provides brands with. How does one tap and benefit from this colossal coverage?  

It begins with a carefully crafted campaign built around optimised keyword usage. The better your keyword strategy the more exposure your ads will receive in the face of desired audiences. The right keywords lead you to the right customers who are looking for what you are promoting and who are guaranteed sales leads.

Good best practice techniques for enhanced keyword use to reach more exposure include:

•         Identifying different versions of the words/phrases your customers use in their searches.
•         Including your brand name and product names.
•         If you decide to use general keywords as well as specific keywords, these should still relate directly to your ads and landing pages.
•         Make use of the search terms report to help better identify what terms prospects were looking for when clicked on your ad.

A well-run Adwords campaign promises a wider reach and better returns. More relevant ads encourage visibility and interest and the highly desirable action of more clicks. At the end of the day paying attention to creating relevant ads helps in reaching more sales-ready customers and increasing ROI.