Every marketer needs a mentor. Sure, you can read articles and listen to podcasts, but that’s just a fraction of the picture. In order to really learn digital marketing, you need to talk to digital marketers who have succeeded in the field of digital marketing mentoring.
Weirdly enough, you’ll find some digital marketers are NOT willing to mentor other digital marketers. Luckily for you, I’ve made your search for a digital marketing mentor easy.
A mentor can be a valuable resource
A mentor can be a valuable resource. They’re not just there to help you when you get lost, but they also have an experience that can teach you things you might not have thought of.
Know what you’re looking for
Knowing what type of mentor you want and need is important. Do you want someone who has been in your industry for years or someone new with fresh ideas? Do you need help with social media or SEO? You should be prepared with a list of things that will help narrow down your search for business growth experts.
Search For Free Resources First
Start by searching for free resources online before paying for one-on-one sessions with a consultant or agency. You may be able to find someone who has already written an ebook on the topic and offer advice through their blog posts or podcasts.
These often provide valuable insights and tips into their process and style, which may give you a better idea of whether they’ll be a good fit for your company’s needs.
Look for Industry Leaders and Influencers
Another way to find mentors is by looking at who are thought leaders in your field. If there are industry leaders who are well, it means they know your struggles and are willing to share their wisdom with you so that you can avoid making the same mistakes they did.
How to find a mentor
Further, if you are new to digital marketing, you may be wondering how to find a mentor. The best way is to ask for one. But, if you are shy or uncertain about what to say, here are some tips:
Be clear on what you want from a mentor relationship. You might want help with your current project or campaign or advice on how to get started with digital marketing.
Know how much time you can devote each week or month to working with a mentor. If it’s only an hour every other week, that’s fine and very affordable for digital marketing mentoring.
