Search engine optimization is all about website ranking and promotion. Whenever you look at the website over Google you get to know about its ranking that where it falls exactly. It is all about promoting a website to the top pages of search engine. There are millions of websites that go up and down in the search engine ranking on daily basis. SEO is the food of website that it eats to get stronger and higher position. It is the procedure where traffic is brought up in the website by applying search engine techniques. The purpose of bringing traffic to website is to gain more improvement in it. The actual target is to generate back links for the website and this is the reason that people use it be bringing traffic. Resultantly, better results are generated if more and more traffic comes to the website. Even though, more back links are generated if more and more traffic comes to the site.

Search engine optimization is a complete field that helps in promoting website to the higher ranking at the search engine results pages. Many things are counted for page ranking; the very first thing is bringing traffic to the website, generating back links to the websites that ultimately help in ranking. Further the content is also very important factor that plays important role in improving website position. As we all know that content is the king and Google loves content. Thankfully, unique content is appreciated by Google. Certainly it is very important for website ranking. Social media marketing is also done over the website that is only for generating sales and leads to the business. It is done with the help of applications such as Facebook, twitter and Google plus. Traffic plays very important role in website ranking and genuinely search engine optimization is possible if manual and decent traffic comes to the website.

Today the concept of search engine optimization is becoming common day by day and it has become the need of every business website even every website. Besides content, the role of keywords, business descriptions, meta keywords, meta tags and meta description also makes difference. All the factors are combined and make good seo campaign; finally results are achieved if all the techniques are applied and available at the bright time. Search engine optimization has two main kinds the one is on-page while other is off-page optimization. There is a difference between these two and both are used for improving website ranking.

On page is directly related to the keywords, descriptions and meta tags while off page is done for generating back links. Both are effective for the website and produce quick results. Today competition has increased a lot in the world of SEO. Millions of websites are created that has made competition tough. Every business owner is looking for top rankings and it is only possible if manual working is done over the site that is also known as white hat SEO.