Digital technologies are already vital to our lives and their importance will only grow with time. With so many people turning to digital devices for everyday tasks, this is a good time to pursue a career in digital marketing. But, what is the best institute for digital marketing courses? Read on and you’ll find out.
Institute of Digital Marketing USA: Setting the Standard
IDM is a collective effort by experts in the industry. Here, you can find several courses made by digital marketing experts aiming to create more experts. The course content and syllabus is approved by the advisory council of the digital marketing institute. The courses cover leading trends in the digital marketing industry and is a global standard. It is currently being taught online in over 80 countries worldwide.
IDM digital marketing course
The digital marketing course is accessible through IDM’s dynamic learning network. You can easily access the video lectures, conversation forums, additional downloadable slides, pdfs, supporting case studies, and other learning resources. A course manager will also be available to guide you throughout the study period for administrative problems you may have. The learning network can be accessed at any time from your desktop or mobile device.
Topics covered in the digital marketing course
The digital marketing world is evolving every day. So, it’s important to find a course that provides lessons on current trends that are dominating the marketing world. And, as IDM digital marketing courses are compiled by experts in the field, you’ll get extensive and insightful lessons on current methods of digital marketing. Here are the topics that are covered through the IDM digital marketing course.
- Foundation of digital marketing
This module will cover topics such as introduction to digital researches, setting up digital marketing campaigns, identifying digital channels, and setting up business objectives in terms of marketing.
- Website optimization
In this module, you’ll learn the ropes of website optimization including publishing a well-designed website that aligns with business goals. The module also covers A/B testing for UX/UI optimization, mobile-first design, and more.
- Content marketing
This module enables you to create content that captures an audience and drives towards sales.
- Social media marketing
This module will teach you how to harness the power of social media by building and sustaining a community, conducting ad campaigns, affiliate marketing, and so on.
- SEO
Search Engine Optimization is an important aspect of digital marketing. In this module, you’ll learn how to analyze and optimize a website for on-page, off-page SEO to rank higher in search engines.
- Paid search
This module will teach you how to conduct Google AdWords campaigns targeting specific audiences. You’ll also learn how to analyze your ad campaigns through tools such as Google Analytics.
- Display/Audio advertising
Podcasts, webinars, and such advertising methods are becoming popular day by day. In this module you’ll learn how to market by managing YouTube channels, creating video and audio content, and more.
- Email marketing
Emails are a great tool for marketing. This module will teach you the fundamentals of email marketing such as creating email campaigns, guiding individuals through sales funnels, and so on.
- Analytics
Here you can learn how to analyze and conduct researches for better optimized digital marketing.
- Digital strategy
This module is all about creating marketing strategies and achieving goals through teamwork.
Digital marketing certification and what happens after?
81% of participants in this course were promoted after the completion of the course. Most participants are also working for reputable organizations such as Google, Facebook, eBay, LinkedIn, and more.
Who can take this course?
This course is a perfect course for beginners as well as marketing experts. This is also a good course for business owners, IT managers, and anyone responsible for digital marketing in their organization.
Final thoughts
If you want to kick start your digital marketing career right here and now, IDM is the best institute for digital marketing courses.
All the best for a successful career in digital marketing!
