Finding information nowadays is quite different as compared to 10 years ago. But even now, most people do not pay attention to this side. They are still running their business on the old techniques of marketing. Nowadays, the website of the business is the main tool to grab most of the customers, and web design marketing is the most important tool to make it successful.
Over the past few years, the usage of media has increased drastically. With this increase, the online sale has also been increased by over 41% as compared to offline. When you own a business, if you are not spending at least 40% of your revenue on web-based marketing, then you will not get enough results that you want from it. According to the reports of E-Marketers in 2010, the web-based advertisement will be on top and leave the newspaper marketing behind. It will become the leading marketing source of business. And now e-commerce websites are the major source of most business to grab the new customers.
There are different stages involved in the internet marketing system. These stages are given below:
Discovery:
In this stage, you have to find out what are the keywords that people are using for the searching of their required item. If you target those keywords that are not providing you with much traffic, they are just waste and will not improve the performance of your website. Discovery also means that you have to analyze what your competitors are doing in the online business.
Build targeted traffic:
Now, in this stage, you have to get more visitors to your website. If you use the Pay Per Click and SEO in the right way, you can increase the targeted traffic on your website.
Convert traffic into leads:
When you are getting traffic on your website, you have to convert them into leads. Otherwise, the money you have spent will be a waste. This is the time when Web design plays its role in marketing. If the design of your website is not good, the visitor will immediately leave your website. Your website is the face of your company in the online world. So it must be professional. Make it appealing for the eyes of the visitors.
Analyze the results:
Now you have to analyze the results and conversion rate. It means you have to check how many leads are converting into sales. Also, check what keywords are giving you the most visitors on your website. Focus more on web design marketing because it is the first thing that visitors see when they visit your website.